Pay per click marketing company
Firefly is Australasias, best digital marketing solution and google adwords company. With a dedicated and skilled team, and unique custom built technology, We know how to get our clients amazing results online with our advertising services.
PPC Services company
Effective Google AdWords Management
Firefly is a specialist pay per click marketing services (Google Adwords) company, that specialises in generating results for businesses online through the way of pay-per-click (Commonly known as PPC) ads (Google Adwords). Firefly has NZ’s most advanced search system with a custom built algorithm and tracking system and the results speak for themselves. Our (PPC) Pay-per-click management company offers advanced online advertising which is a critical requirement for all businesses with a web presence.
Search engines such as Google, Yahoo! & Bing cover 97%* of where kiwis search online. Our advertising services are a highly effective way of getting more relevant and qualified traffic to your website. Our clever campaign managers paired with our never sleeping algorithm and optimisation technology are working together to bring you more customers online. Other pay-per-click agencies focus on brand awareness but Firefly looks at the big picture of what you are trying to achieve and get you into positive faster.
How we do it
The effective campaign builds start with a discovery session with a Firefly consultant to understand your business. What opportunities does your business have to promote through search marketing? What makes your business special and helps you stand out from the crowd? What type of customers would you like to attract? Once we have spent time understanding your business we can then create a tailored package that suits your focus, growth goals and budget. From there we get to work with research, award-winning campaign creation using our own methodology followed by reporting and tracking setup to track your results. The process is seamless and takes us up to 2 weeks to complete, ready for you to go live and start generating results.
Why Firefly?
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Tracks and records leads
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Measure and gauge ROI
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Service that cares
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Increase leads, create new business
WHAT DOES A PAY-PER-CLICK (PPC) COMPANY DO?
Pay-per-click, also known as (PPC) and Google AdWords advertising is a type of online marketing that allows advertisers to place a search ad across common search engines (SERPS) such as Google, Yahoo and Bing. Ads can be placed at the top of these popular keyword searches to try and capture the attention of your audience and direct the visitor to your website. An effective PPC advertising campaign looks at every detail including but not limited to the keywords we are bidding on, message we are conveying to capture the attention of your audience, the time of the day we are placing the Ad throughout the week, the location of where the ads will be placed and geographic location targeting, the cost and placement of the bid and changing the cost working around your competitors (Firefly algorithm) and other advanced features and management that goes into a successful pay-per-click advertising (PPC advertising) campaign, all of course within your designated budget!
Pay-per-click (PPC) campaigns are designed for immediate results, that can measure and track all results which mean they can easily be rolled out as long as we have an idea of an acceptable cost per lead and cost per acquisition. PPC Ads are the first set of results on a Google search, and therefore should not be dismissed as an acceptable and long-term strategy for business growth. Google are constantly rolling out new features for advertisers to help improve the quality of searches for both the searcher and the advertiser. With new campaigns such as Google shopping which can direct consumers directly to a purchase on a Google search and can even allow you to have 2 Ads on one page, Google AdWords is a highly effective way of generating new business.
FASTEST OPTIMISATION & ALGORITHM
Firefly brings technology to the market so you can stay ahead of your competitors. The algorithm is designed for precision bidding accuracy and is what is called a “predictive algorithm”. A predictive algorithm can understand the search market and also focuses budget on what is driving real results, deliver more clicks at a lower cost. We make changes to the bidding auction every 30 minutes for each keyword and can make up to 40,000 bid adjustments a month! All designed to maximise your online result with the same budget.
Check out our case studies page, where some of our clients implemented our bidding algorithm and achieved cost per click reductions of over 60%.
SMART REPORTING & ANALYSIS
Our PPC company provide monthly reports with statistics on how your campaign is tracking – showing you what is important and giving you vital information which can shape your marketing plan. Info includes all costs, traffic and impressions and click through rate, leads in the way of phone calls, sales, emails and web forms (Anything we can track really) and the ability to login at any time to pull up your reports and even listen to the phone calls from your online marketing campaign.
Our call tracking reporting is exclusive to New Zealand, which means you can’t get it anywhere else. Our live reporting dashboard gives you 24/7 live access to real-time data for both your AdWords, SEO, and Social Media campaigns.
MANUAL (HUMAN) + AUTOMATIC (ALGORITHM)
Firefly has the staff and expertise, well versed in digital marketing, certified in Google AdWords and Google Analytics with years of experience across 100’s of different industries. We pair our expert knowledge, and use best practices in the industry and constantly up-skill our staff to ensure your campaign has the latest features and marketing insight available throughout it. Manual care and optimisation are constantly needed for successful campaigns, and we continually spend time across our accounts to ensure your success. With regular campaign audits, restructures and routine checks, you can be confident your campaign and business are well taken care of. All of our Google AdWords specialists are in-house, PPC Auckland experts based in New Zealand so we can provide feedback in real time to our clients, and act promptly on time. Don’t deal with companies that outsource the work, that set and forget a campaign, deal with the “doers” and leaders in search.
WHY PPC?
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Pay per Click
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Immeditate
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Set Your Own
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Highly
We’ll come to you
Our consultants will come to you anywhere in Auckland or Christchurch. Not there? Not a problem! Let’s schedule a call so we can understand your goals and what you’d like to achieve.
book a meeting-
Marianne. M
Director
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We work in tandem on a client, and our experience is that Firefly's custom algorithm and online ad systems are second to none.
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Ian. S
Owner
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I have employed Firefly to provide online advertising, social media management and SEO expertise.
Firefly offer a custom developed algorithm which has proven to maximise performance across strictly applied budgets in all my client' digital display activities.
Their exclusive algorithm, tailored reporting portal, optimisation management and creative ad development is at the leading edge of NZ.”
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Shelley
Manager
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"So far, so good. We have hit page one already for over five keywords. The results and leads have started to generate for us. Thanks for your hard work."
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