DISPLAY ADVERTISING

Reach new customers with display advertising services. Display advertising (or Image Ads) helps build brand awareness and gets your message to people all across the internet.

HOW DOES IT WORK?

 

 

HOW DOES IT WORK?


In real-time we will bid for ad placements that are relevant to your target audience. Different targeting techniques include contextual targeting through keywords and topics relevant to what your potential customer may be searching for on the internet, managed placements for specific websites we want your ad to be shown that are highly relevant to your audience (example a sports brand might want to target the sport section of the New Zealand Herald as this is highly relevant) and also through remarketing code installed on your website (which tracks potential customers who have gone to your website then leave, and then follows them around with targeted image ads throughout the internet). Your Display banner ads are created in different sizes by our creative team. We can do still image ads, animated image ads, HTML image ads. Ad placements can be at the top, side, or bottom of a website dependant on the size of the media space available to us.

KEY BENEFITS

 

The Google Display Network (GDN) can help customers build brand awareness effectively, to convey a marketing message to a very targeted market. Having presence online can build trust with your potential customers big time, making your brand naturally become top of mind. Banner ads can help build demand, can drive an action whether that’s through enquiry or a direct purchase, and can help increase website traffic dramatically. Digital display advertising is a cost effective way of generating traffic to your website compared to your other alternatives such as billboard or television advertising. Place your brand in the areas where people are actually looking and get noticed online!

“I would highly recommend Firefly as an effective marketing company and will continue to use their services on an ongoing basis.”

MAKING IT EASY

The Google Display Network let’s advertisers create and place text, image, interactive and video ads across websites that are highly relevant to what you are selling. Firefly have access to millions of different websites through the Google Display Network. Display banners can capture the attention of your audience, showcasing your products in a highly effective and visual way building trust, brand awareness, and return on investment. Firefly can place your ads across a variety of news, shopping, and niche websites across the internet including Trade Me, NZ Herald, YouTube etc. Pair display advertising with search advertising to drive better performance together.

HOW WE DO IT

 

We offer advanced online display advertising services, creating campaigns from the ground up including the creatives in all different available sizes (8 Image sizes) to fit desktop, mobile and tablet media placements. We also create the campaign and target the placements depending on what your goals are and main focus of the campaign is. We will highlight your value proposition and sell your USP’s to your audience to capture their attention and drive them to your website.

 

PLANS FOR YOUR SUCCESS - DISPLAY/REMARKETING

ENTRY

Designed for businesses who want to target the local market
  •  Email support
  •  Monthly 30min Skype meeting to go over monthly progress
  • Up to 1 hours per month of basic optimisation with our adwords team
  • Google analytics setup 
  • Conversion tracking setup
  • Ecommerce goals & tracking
  • Reporting portal access
  • Monthly performance report
  • Manual optimisation
GET ME STARTED

GROWTH

Designed for businesses who want more leads and faster traction than entry
  • Includes everything from Entry plus:
  • Unlimited email support
  • Up to 3 hours per month of basic optimisation with our adwords team
  • Heat mapping portal and reports access
  • Portal and "Real-time interative data" access
  • New banner creative every 6 months using data from campaign to optimise conversions
  • Call recording and portal including 1x number and up to 200 minutes
  • Firefly Algorithm - proven to increase results by 60% on average
GET ME STARTED

 

 

Additional $790+GST setup applies to all options which includes Google campaign creation, code installation through GTM and full professional creative banner designs including one revision. A 12.5% management fee applies to every dollar over $3000 for monthly Google Display and Remarketing budgets.

See it in Action!