Making It Easy
Reach new customers with display advertising services. Display advertising or (Image Ads) help build brand awareness and gets your message to people all across the internet.
GOOGLE DISPLAY NETWORK (GDN)
The Google Display Network let’s advertisers create and place text, image, interactive and video ads across websites that are highly relevant to what you are selling. Firefly have access to millions of different websites through the Google Display Network. Display banners can capture the attention of your audience, showcasing your products in a highly effective and visual way building trust, brand awareness, and return on investment. Firefly can place your ads across a variety of news, shopping, and niche websites across the internet including TradeMe, NZ Herald, YouTube etc. Pair display advertising with search advertising to drive better performance together.
How we do it
Firefly offer advanced display advertising services, creating campaigns from the ground up including the creatives in all different available sizes (8 Image sizes) to fit desktop, mobile and tablet media placements. We also create the campaign and target the placements depending on what your goals are and main focus of the campaign is. We will highlight your value proposition and sell your USP’s to your audience to capture their attention and drive them to your website.
Tracks and records leads
Measure and gauge ROI
Service that cares
Increase leads, create new business
How does it work?
In real-time we will bid for ad placements that are relevant to your target audience. Different targeting techniques include contextual targeting through keywords and topics relevant to what your potential customer may be searching for in the internet, managed placements for specific websites we want your ad to be shown that are highly relevant to your audience (example a sports brand might want to target the sport section of the New Zealand Herald as this is highly relevant) and also through remarketing code installed on your website (which tracks potential customers who have gone to your website and left and follows them around with a targeted image ad throughout the internet). Your Display banner ads are created in different sizes by our creative team. We can do still image ads, animated image ads, HTML image ads. Ad placements can be at the top, side, or bottom of a website dependant on the size of the media space available to us.
The Google Display Network (GDN) can help customers build brand awareness effectively, to convey a marketing message to a very targeted market. Having presence online can build trust big time, making your brand naturally become top of mind with your customers. Banner ads can help build demand, can drive an action whether that’s through enquiry or a purchase, and can help increase website traffic dramatically. Display advertising is a cost effective way of generating traffic to your website compared to your other alternatives such as billboard or television advertising. Place your brand in the areas where people are actually looking and get noticed!
Set Your Own
We work in tandem on a client, and our experience is that Firefly's custom algorithm and online ad systems are second to none.
I have employed Firefly to provide online advertising, social media management and SEO expertise.
Firefly offer a custom developed algorithm which has proven to maximise performance across strictly applied budgets in all my client' digital display activities.
Their exclusive algorithm, tailored reporting portal, optimisation management and creative ad development is at the leading edge of NZ.
"So far, so good. We have hit page one already for over five keywords. The results and leads have started to generate for us. Thanks for your hard work."