Social Media Strategist
Firefly is a full-service digital marketing agency, and one of the fastest growing in New Zealand.
We are now expanding our team and looking for a social media superstar who wants to work within our world-class culture, offering social media solutions to a diverse set of clients across New Zealand and Australia.
If you love all things marketing and have practical hands-on experience in a similar role, this position could be the one for you! This role allows you to work within a world-class marketing team to drive and implement campaigns that change lives. Perfect for anyone who loves marketing, social media, copywriting and innovative ways of taking ideas to market.
Social Media Specialist job description:
Role:
You will be responsible for the social media management, content creation, strategy and implementation of paid media campaigns for a range of clients across a diverse set of industries. Experience in running such campaigns is a must and we will expect you to be able to present some of your work in the interview.
Platforms. Have an in-depth knowledge base across all social media platforms including Facebook, Instagram, LinkedIn, SnapChat, Pinterest, Google + and will be required to use a social media management tool such as Hootsuite and others we use internally here at Firefly.
Strategy. Competent in coming up with a strategic direction for a brand. This includes coming up with personas and their needs/goals/challenges, and a strategy that drives value, enhances trust and ultimately impacts the bottom line.
Analytics. Competent in implementing campaign tracking and analysing social media data and refining campaigns or content creation to deliver improve ROI.
Reporting. Competent in creating reports that strategically analyse campaign performance that are sent directly to clients.
Content writing. Excellent grasp of writing, grammar and communication styles in order to achieve audience engagement with a variety of content.
Content Creation. Experience using photoshop or other editing software so that you can create visual content for a range of clients.
Who you are. A team player, constantly striving to achieve excellent results for your clients. You will liaise with other internal departments within Firefly including AdWords and SEO to see how the social media campaigns are part of a full digital marketing strategy.
Track record. A proven track record of success in social media and must be able to demonstrate competency in social media strategy and engagement across multiple industries.
Responsibilities:
- Prepare monthly internal and client performance reports using third party integrations, software and tools;
- Liaise with Firefly suppliers to enhance client campaigns and understand systems and processes around these;
- Help On-board new clients using Firefly processes
- Build new campaigns to the best practices in the industry
- Work with internal specialists to manage multiple accounts and troubleshoot any issues;
- Oversee campaign performance, identify, recommend and implement improvements
- Track all incoming support requests and facilitate through to resolution;
- Advertising budget management;
- Deal directly with clients through email, phone, online
- Basic understanding of coding is a plus
- Regular improvements to systems and processes
Requirements:
- Effective time management, as well as stay organised with workload, multiple tasks & deadlines.
- Forward thinking. Firefly is a dynamic company and is always striving to think different and innovate.
- Can check in on clients and emails on weekends, and days off to check progress, comments, etc.
- Passionate about seeing clients succeed in the online space
- Strong communication skills, writing skills, creativity, and professionalism;
- Ability to multi-task, handle pressure, changing priorities and deadlines;
- Desire to learn, grow and improve with the Firefly team
- At least two-three years experience managing Social Media campaigns;
- Proficient in Microsoft Office – Word, PowerPoint, Excel
REMUNERATION BASED ON EXPERIENCE
The Team at Firefly welcome your application.