Auckland Website Marketing
Anthony Baxter, Co-Founder & CEO
25 November 2016
– 2 min read –
So what options do you have to promote your website? Here are some online solutions you could consider:
1. Search engine marketing – PPC (pay-per-click ads) or commonly known as “Google Adwords”
2. Display and remarketing – GDN (Google display network) – Banner advertising designed to drive brand awareness and sales with a visual aspect.
3. Social Media – (social media content, advertising) – A great way to build trust and share your voice with your audience. Also used to drive local sales with unique content.
4. Email Marketing – (newsletters, updates, sales promotions) – Sent to the right audience who have agreed to
Each option has
We’ve decided to break down the best website marketing medium for your business based on industry and our personal recommendations and experience:
Automotive – Search Marketing (Google Adwords, SEO)
B2B – Content marketing via social media channels and email marketing
Home Services -Search Marketing (Google Adwords, SEO)
Professional Services -Search Marketing (Google Adwords, SEO)
Health -Search Marketing (Google Adwords, SEO)
Utilities -Search Marketing (Google Adwords, SEO)
Education – Content marketing via social media channels and email marketing
Retail – Search Marketing (Google Adwords, SEO) split with Content marketing via social media channels and email marketing
Travel – Search Marketing (Google Adwords, SEO)
So you may be wondering, why have you suggested search marketing is the best online medium to use to attract and gain new customers?
Being online based, this also means we can practically track all campaign results and analyse data to find more of what is working and what your ideal customer looks like. But don’t get us wrong, we are still a very big fan
|Finance & Insurance||$4 billion|
|Retailers & General Merchandise||$2.8 billion|
|Travel & Tourism||$2.4 billion|
|Jobs & Education||$2.2 billion|
|Home & Garden||$2.1 billion|
|Computers & Consumer Electronics||$2 billion|
|Internet & Telecom||$1.7 billion|
|Business & Industrial||$1.6 billion|
|Occasions & Gifts||$1.2 billion|
If your company is also in one of the top 10 industries above, you may want to consider a search marketing campaign as part of your Auckland website marketing campaign to drive growth for your business.