REMARKETING

Ever felt like you’ve been followed around on the internet? Remarketing with Image Adverts is a highly effective way to stay top of mind with potential customers.

HOW DOES IT WORK?

Remarketing is a cookie-based technology used by Google & Facebook. Simply put – JavaScript code is placed in the back-end of your website which drops an anonymous browser cookie onto every new visitor. This let’s Google/Facebook know that they have recently visited your website and bids in real time for ad placements to place your business message back in front of them.

KEY BENEFITS

Cookies are updated in real time. Full control over bidding, set your own budget. Creatives can be changed to represent new marketing promotions or initiatives. One visit is typically not enough for conversion – 96% of people leave a website without converting. 70% abandon a shopping cart without purchasing and 49% typically visit 2-4 sites before purchasing. Stay top of mind of your customers with Remarketing.

WHAT IS REMARKETING?

Remarketing is an effective way for advertisers to place carefully crafted image ads back in front of their target market. A way to say “remember me?” and bring them back for a second chance to convert. People who have visited their website, shown interest, and potentially left without purchasing. Remarketing is a very effective way of getting your traffic back for a second chance of converting especially for e-commerce websites. It works very well in conjunction with search (PPC) advertising. Help close your sales loop and seal your leaky online sales funnel.

“If you are like me and put digital and social media in the too hard basket, I can highly recommend Firefly”

REMARKETING – GOOGLE DISPLAY NETWORK

With remarketing, you segment your past visitors depending on user behaviour, specific pages they have viewed or different traffic sources which means you can target users with different marketing messages and visuals. You may want to drive aggressive remarketing banners to paid search that you have drive from Google AdWords, you may want to remarket in front of an client email database which you have built or you may want to remarket to a certain product page across Google and Facebook. A remarketing campaign can increase conversion rates, build brand trust, exposure and awareness, and increase your campaign return on investment.

HOW WE DO IT

Firefly will build your remarketing campaign and lists, install tracking code into your website and test to ensure everything is working. Our creative team will create compelling display ads (image ads) which are used to bid in real time across millions of different websites we have access to to get you the best result that help grow your business.

PLANS FOR YOUR SUCCESS

ENTRY

Designed for businesses who want to target the local market
  •  Email support
  •  Monthly 30min Skype meeting to go over monthly progress
  • Up to 1 hours per month of basic optimisation with our adwords team
  • Google analytics setup 
  • Conversion tracking setup
  • Ecommerce goals & tracking
  • Reporting portal access
  • Monthly performance report
  • Manual optimisation
GET ME STARTED

GROWTH

Designed for businesses who want more leads and faster traction than entry
  • Includes everything from Entry plus:
  • Unlimited email support
  • Up to 3 hours per month of basic optimisation with our adwords team
  • Heat mapping portal and reports access
  • Portal and “Real-time interative data” access
  • New banner creative every 6 months using data from campaign to optimise conversions
  • Call recording and portal including 1x number and up to 200 minutes
  • Firefly Algorithm – proven to increase results by 60% on average
GET ME STARTED

Additional $790+GST setup applies to all options which includes Google campaign creation, and full professional creative banner designs including one revision. A 12.5% management fee applies to every dollar over $3000 for monthly Google AdWords budgets.

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