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AWARD-WINNING INFLUENCER MARKETING AGENCY.

DIGITAL STRATEGIES THAT DELIVER

Social media advertising is one of the fastest growing advertising services in the world. We work with companies who want to enter fast growth and be the first to market to take the social crown within their industry. The cost per click and cost per impression with social media campaigns generally beats any other paid media channel currently in the market, and the ability to target customers makes social media advertising one of most effective too. With so many different types of campaigns for any specific goal including awareness, traffic, leads, direct sales, conversations or directions to your store just to name a few – social media should be part of every growing business digital marketing strategy.

SOCIAL ADVERTISING PLATFORMS

Social Advertisement is a way for your business to get in front of existing and potential customers, drive immediate results through various platforms. It can be hard to understand where to start with your social media strategy and advertising plan as there are so many platform options such as Facebook, Twitter, Instagram, Snapchat, and so on. Advertising on social media is what we love. Posting content and driving followers and likes are nice, however, Social network ads can be used to drive tangible results and leads. In some cases, the cost per lead is half the cost of a Google Ad as the competition level is currently low and people don’t know what they are doing yet. Let’s make hay while the suns shining and get to work.

A/B SPLIT TESTING

Firefly goes the extra mile when it comes to creating multiple ad sets to give your business the possible chance of success. Advertising through social media requires a lot of time and patience to get right. A set and forget attitude is the easiest way to waste a lot of money in this space and not see results. Test, measure, iterate, test, measure, iterate. We are constantly creating variants of your Facebook and LinkedIn ads. We’ll also test multiple target audiences across the creatives meaning our ads are improving and generating you stronger returns.

OPTIMISE CAMPAIGNS FOR PERFORMANCE

We focus on the ad costs with laser precision and have invested in an external third party Facebook algorithm which stops budget wastage across clicks that never convert into sales. The algorithm we have used when compared to normal, manual run Facebook ad campaigns have improved results by an additional 43%. We also optimise campaigns across platforms such as Instagram and LinkedIn.

POWERFUL ANALYTICS

Don’t worry about waiting for a monthly report from Firefly, we’ll also give you access to our real-time reporting platform which will show you exactly how we are tracking with custom dashboards built specifically for your campaign. We’ll show you the top performing ads, how they are doing, and how many leads we have generated. We can also bolster on call recording, with live recorded phone call leads specifically from your social media advertising campaigns so you know the real ROI and can make better business decisions.

KEEPING UP WITH PLATFORM UPDATES

Facebook and Instagram is constantly changing it’s ad algorithms. What worked well yesterday, may not work well tomorrow. This means you need to partner with an agency that is dedicated in education, staying at the forefront of social media and investing in social media education to know exactly what’s going on in the social realm. Firefly stays up to date with the latest news, updates, features, and tests against algorithm rollouts to ensure we continue to drive solid returns and results advertising through social media. Our Marketing Director flies over to Facebook HQ and spends one week per year with them, learning the latest directly from Facebook and even consults back to them to improve their service.

How can we help?

 

Contact

0800 448 971
Auckland: 09 390 1421
Sydney: 02 8083 9518
72 Taharoto Road, Takapuna
0622, Auckland, New Zealand
Level 40, 2 Part Street
Sydney, NSW
growth@fireflysearch.co.nz

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