A common term used in regards to Google analytics, is bounce rate. Bounce rate is a key metric used by digital marketers to understand the percentage of visitors who come to your website and leave without viewing any other pages on your website. If you look into GA, you will see a percentage next to bounce rate. If your average bounce rate is say 60%, this means that 60% of people who come to your website leave after only viewing the page they entered on, whether it was your homepage or an internal page. Dependent on the goals of your site, we can start to use this information to increase website engagement.