fbpx

DATA AND ANALYTICS

ANALYSING THE DATA

Website data analytics is the backbone to measuring a successful digital marketing strategy. In today’s day and age, there is no excuse for being in the dark and not understanding what’s working. Having digital data analytics at your fingertips can help you understand customer behaviour on your website, and key metrics like page views, conversions and purchases.

DATA IS POWER

Once we understand how your customers are interacting with your website with website data analytics, we can now use this data to improve the user experience. We’ll segment the data and look at things like bounce rate, average pages per session, user drop off and flow, conversion rates and then make changes at a website and campaign level to improve these metrics.

SMART TOOLS

To track and measure website analytics we use third party tools including Google Analytics, Google 360, Hot Jar for heat mapping and live visitor recording, and other call tracking attribution tools like Call Metrics that track and record live phone calls from your website in real-time. These tools work in together to paint a complete picture of your website performance.

DATA WITH STRATEGY

Pairing data analytics with a digital strategy that clearly outlines your commercial goals is important, as this will dictate how we view the data and if we are winning or not. 95% of businesses we talk to do not have a comprehensive digital strategy and haven’t clearly outlined their ideal customers, the channels and strategies to acquire them. Speak to us about creating a digital strategy today.

Contact

0800 448 971
Auckland: 09 390 1421
Sydney: 02 8083 9518
74 Taharoto Road, Takapuna
0622, Auckland, New Zealand
Level 40, 2 Part Street
Sydney, NSW
growth@fireflysearch.co.nz

Portal