FLO2CASH

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Flo2Cash has been accelerating cash flow of businesses and nonprofits since 2003. With thousands of satisfied clients, Flo2Cash offer smart end-to-end payment solutions helping businesses to get paid faster by receiving recurring payments using credit cards and direct debits.

THE

GOAL

Being a Flo2Cash merchant, Firefly understood the importance of cash flow management for businesses, so naturally, Firefly and Flo2Cash got together. We planned out a digital strategy to build the online credibility, increase the brand awareness of Flo2Cash online and accelerate business growth by bringing in qualified leads and business customers to use their merchant facilities.

THE

OBJECTIVES

  1. Increase their sales, leads & enquiries
  2. Increase the brand awareness of Flo2Cash
  3. Gain further customer insights of potential clients
  4. Training and development for sales staff through the way of recorded sales phone calls

“Overall dealing with Firefly has been a very good experience. Firefly understood our needs and helped Flo2Cash launch the online marketing campaign in short time.”

– ANDY DHARMANI, CEO – FLO2CASH

IMPLEMENTATION & MEASUREMENT

  • Google Analytics setup and custom goal setup
  • Conversion tracking
  • Attribution (for analysing paid search events)
  • Off-line phone calls tracked and recorded with javascript implementation only from AdWords visits
  • Enhanced algorithm activation for bidding performance and budget optimisation
  • Google Display Network (GDN) for display advertising with contextual targeting, in-market audiences and topic targeting
  • Google remarketing set up for “second chance” communication with website visitors

RESULTS

“The tools and reports provided were really easy to understand and use. We could listen to phone calls from the web portal, and see how our inbound sales team were responding to them, but most importantly we could measure the return on investment of the campaign in real time so we were never in the dark.
Overall dealing with Firefly has been a very good experience.”

– ANDY DHARMANI, CEO – FLO2CASH

SCOPE OF WORK

TALK OF THE TOWN

TVNZ

Metro

Albany Busniess Association

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