4Seasons had a large
Moving budget away from traditional advertising methods such as TV and Radio, and jumping into the digital marketing world with both feet, 4Seasons have been able to see some impressive growth through the campaigns the Firefly team have built, managed and optimised.
Firefly partnered with 4Seasons across all brands to ensure targets were exceeded, brand presence was built and transparency was in place.
Systems and processes were everywhere before we engaged. We had multiple people in the business creating content for social media platforms with no strategy, personas, direction or brand voice, creating a confusing brand with mixed messages in the market. There was no consistency
There was a very reactive approach to marketing with new products coming up in terms of seasonality, events and promotions created last minute.
There was no communication or consistency before with multiple suppliers instead of having one digital marketing partner that looked at all channels and ensured the strategy brought in “spoke to each other” and worked together to drive incremental results.
- Increase online sales and walk ins to the store
- Increase brand exposure for new brands like Broil King and Galaxy Spas
- Gain further customer insights and behaviour through Google Analytics, real-time reporting, call tracking and data analysis through to their P.O.S system
- Become an extension of 4Seasons and partner across every digital activity.
IMPLEMENTATION & MEASUREMENT
Firefly built campaigns from the ground up, with a strategy in place that promoted 4Seasons and other brands across Google Search & Display as well as Facebook Advertising campaigns.
The AdWords campaigns built included multiple features, such as; Call Extensions, Call Outs, Structured Snippets, Sitelinks, a Geo-Focus around Auckland for local business, A/B split testing of ads which included mobile ad variants, building and optimising a strong negative keyword list.
The Facebook campaigns built focussed on
“The benefit for us and working with Firefly is THAT they offer the full package service.
Not only are they great at what they
– CATE CAMERON, RETAIL LINKS
- Firefly helped fix all internal
processes,and brought together internal talent and staff to come together in a more efficient way. Creating tools, technology into the business, Firefly and 4Seasons were able to collaborate together and improve the content generation.
- Have exponentially increased leads across all channels, driving a better result than traditional advertising.
- Over 50,000 website visitors to the website. A mixture of Paid, Organic and Social Media traffic. Up over 50% compared to last year.
- Social Media was not running before Firefly engaged. We have driven positive engagement across the 4Seasons, Broil King, Galaxy Spa & Jayline Facebook pages.
- 4Seasons trusts Firefly with over $300,000 of digital marketing
spendannually with the freedom to choose which platforms, marketing campaigns and strategies will drive the best possible result.
- We have been working together for over 2 years and Firefly is proud of the results the 4Seasons team have achieved.
WE'LL COME TO YOU
Let's spend 30 minutes together on a call and see how we can help.