ON OUR MIND
Some thoughts brought to you from the world wide web and the team.
Frequently Asked Questions Anthony Baxter, Co-founder and CEO Apr 25, 2017 - 5 min read - How long does it take to build a campaign? Firefly spends approximately 10 hours per campaign build for each solution except websites which can take anywhere between 50-200 hours...read more
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Three years ago, Anthony Baxter was working out of his Auckland bedroom, showing clients sales pitches and media plans on a 10-inch laptop.
Now the 26-year-old is at the helm of a near-$2 million turnover digital marketing business, Firefly Search, that is growing at a rate of 200 per cent, year-on-year.read more
How do conversion rates of Google Ads differ based on position? In truth they don’t differ much. Having the right algorithm in place, managing bids and pushing down the average costs so you can generate more traffic and conversions is key – not your ad position.read more
BALANCE CONTROL AND FLEXIBILITY Anthony Baxter, Co-Founder & CEO 6 July 2017 - 4 min read - Strict work structures may go if millennials get their way but others argue for corporate bureaucracy Article was written by Joanna Mathers - NZHERALD weekend edition 2...read more
ONLINE MARKETING UNCOVERED – PPC MANAGEMENT AGENCY Marko Kisa, Co-Founder & COO 25 November 2016 - 2 min read - Online Marketing Uncovered | PPC Management Agency In the last 15 years, the internet has become the go to place for consumers to research, buy and review...read more
5 SIGNS YOU LOVE YOUR JOB Anthony Baxter, Co-Founder & CEO 25 November 2016 - 3 min read - Just about everyone has at some point in their life been in a position or company they didn’t like. What gave it away? Maybe it was the Sunday night blues, or the fact...read more
10 FUN & INTERESTING FACTS ABOUT GOOGLE BY FIREFLY SEARCH Anthony Baxter, Co- Founder & CEO 25 November 2016 - 3 min read - Google is an American multinational corporation specialising in Internet related services and products. These include online...read more
MEET THE NEW GOOGLE ARTIFICIAL INTELLIGENCE – RANKBRAIN.Anthony Baxter, Co-Founder & CEO25 November 2016- 3 min read - Meet Rankbrain, The new Google Artificial Intelligence responsible for searches. Move over Hummingbird algorithm, Rankbrain is here to help...read more
16 THINGS MAKING YOU DUMBER Anthony Baxter, Co-Founder&COO 25 November 2016 - 2 min read - 16 Things Making You Dumber There are lots of things we need to be doing daily to make sure we are getting the most out of our days and brain – but did you know there are...read more