ON OUR MIND
Some thoughts brought to you from the world wide web and the team.
Lluvia discusses ways that we can remove unconscious biases, such as gender and ethnicity, from the employment process.read more
Marko Kisa covers the importance of compounding interests, and why it’s important to invest in the right people to get return on investment for your business.read more
Join us in this interview with Firefly CEO Anthony Baxterread more
TIME TO GET CREATIVE WITH SNAPCHAT MARKETING… Anthony Baxter, Co-Founder & CEO 25 November 2016 - 2 min read - Build Your Brand and Generate Business Leads With Snapchat? YES! The end of 2015 is nearing, and businesses are looking for innovative ways to shine...read more
Our new Web Designer, Goran, is back in good old Aotearoa after a few years experiencing what Spain and Portugal are all about. A mad keen surfer at heart, we took the time out to find out a little more about Goran and what makes him tick.read more
Gyles is one of Firefly’s talented Digital Marketing Consultants. Hailing from the UK, Gyles has brought flair to Firefly and an obsession with football. Equipped with ambitious ideas, we had a yarn over a cuppa to get to know Gyles a bit more.read more
Frequently Asked Questions Anthony Baxter, Co-founder and CEO Apr 25, 2017 - 5 min read - How long does it take to build a campaign? Firefly spends approximately 10 hours per campaign build for each solution except websites which can take anywhere between 50-200 hours...read more
An excerpt summary about the article.read more
Three years ago, Anthony Baxter was working out of his Auckland bedroom, showing clients sales pitches and media plans on a 10-inch laptop.
Now the 26-year-old is at the helm of a near-$2 million turnover digital marketing business, Firefly Search, that is growing at a rate of 200 per cent, year-on-year.read more
How do conversion rates of Google Ads differ based on position? In truth they don’t differ much. Having the right algorithm in place, managing bids and pushing down the average costs so you can generate more traffic and conversions is key – not your ad position.read more